James Crowder

We partnered with Call of Duty legend, World Champion, and former-professional player, James Crowder; to launch a new era of his short-form content.

CLIENT
JAMES CROWDER

BRAND
CROWDER

THE CHALLENGE

With Crowder being a full-time head coach for the Call of Duty League team, Atlanta FaZe (now known as Faze Vegas), we needed a system to get him in and out of the recording booth as fast as possible. Educational content was also flooding the market, so we needed to find and utilize Crowder's unique advantages to break through the noise.

THE SOLUTION

Using his position of authority as Head Coach paired with his years of professional experience, Crowder would easily be able to stand out from the average gamer providing educational content. We leaned into his expertise and started ideating, scripting and editing 3 60s+ short-form videos every week.