OVERACTIVE MEDIA

We partnered with OAM to reignite their short-form channels for their Call of Duty League team, Toronto Ultra.

CLIENT
OAM

TEAMS
TORONTO ULTRA (Now known as Toronto KOI)

THE CHALLENGE

With a well established following across their TikTok, YouTube and Instagram, we needed to capture a new segment of the market while staying aligned with Ultra's brand voice and creator roster.

THE SOLUTION

Using Ultra's strong brand presence and energetic vibe, we paired their in-house voiceover talent with our short-form system to create what fans called "A Nerf commercial, but it's Call of Duty". Contrasting the game's serious tone with Ultra's comedic and bright approach allowed us to attack content from a new angle. We ideated, scripted, coordinated with their talent, and edited 3 short-form videos a week.