Using Ultra’s strong brand presence and energetic vibe, we paired their in-house voiceover talent with our short-form system to create what fans called “A Nerf commercial, but it’s Call of Duty”. Contrasting the game’s serious tone with Ultra’s comedic and bright approach allowed us to attack content from a new angle. We ideated, scripted, coordinated with their talent, and edited 3 short-form videos a week.