ARCTIC STUDIOS
CASE STUDY
CASE STUDY
James Crowder
James Crowder
We partnered with Call of Duty legend, World Champion, and former-professional player, James Crowder; to launch a new era of his short-form content.
We partnered with Call of Duty legend, World Champion, and former-professional player, James Crowder; to launch a new era of his short-form content.
CLIENT
CLIENT
JAMES CROWDER
JAMES CROWDER
BRAND
BRAND
CROWDER
CROWDER
THE CHALLENGE
THE CHALLENGE
With Crowder being a full-time head coach for the Call of Duty League team, Atlanta FaZe (now known as Faze Vegas), we needed a system to get him in and out of the recording booth as fast as possible. Educational content was also flooding the market, so we needed to find and utilize Crowder’s unique advantages to break through the noise.
With Crowder being a full-time head coach for the Call of Duty League team, Atlanta FaZe (now known as Faze Vegas), we needed a system to get him in and out of the recording booth as fast as possible. Educational content was also flooding the market, so we needed to find and utilize Crowder’s unique advantages to break through the noise.
THE SOLUTION
THE SOLUTION
Using his position of authority as Head Coach paired with his years of professional experience, Crowder would easily be able to stand out from the average gamer providing educational content. We leaned into his expertise and started ideating, scripting and editing 3 60s+ short-form videos every week.
Using his position of authority as Head Coach paired with his years of professional experience, Crowder would easily be able to stand out from the average gamer providing educational content. We leaned into his expertise and started ideating, scripting and editing 3 60s+ short-form videos every week.
THE RESULTS
THE RESULTS
CROWDER TIKTOK
CROWDER TIKTOK
53K to 393K Followers
53K to 393K Followers
CROWDER YOUTUBE
CROWDER YOUTUBE
81K to 301K Subscribers
81K to 301K Subscribers
CROWDER INSTAGRAM
CROWDER INSTAGRAM
84K to 151K Followers
84K to 151K Followers
James Crowder
Head Coach, ATL Faze (Now Faze Vegas)
Head Coach, ATL Faze (Now Faze Vegas)
← BACK TO ALL WORK
← BACK TO ALL WORK
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