Arctic Studios x Tdawg

client work

PROJECT TYPE

Organic Short-Form Content Creation

DUTIES

Short-Form Social Strategy, Brand Development & Positioning, Weekly Ideation, Scriptwriting, Video Editing, Data Analysis, Partner Integrations

PROJECT HIGHLIGHTS

Created Tdawg's Top 3 Highest Viewed Shorts of All-Time (17M, 12M, 6.7M)

Grew YouTube from 20K subscribers to 160K in 4 months.

Averaged 200K views per video. (50+ Videos Delivered)

Strategy

Tyler (Tdawgsmitty) got his start creating educational content around Call of Duty and quickly became known for his personality. Signing with professional esports organization Boston Breach in the recent years is a testament to his skill and vision for content.

However, he wanted to pivot his content away from relying purely on education and news.
That's where Arctic Studios came in.

After a few sessions and videos created we were chiseling away at an impossible vision. We quickly realized Tyler had a knack for storytelling and his energetic personality added to the mix. In addition, his genuine passion for Call of Duty shined through as we competed in a congested niche with thousands of creators.

After the first month, it was clear we could make Tyler known for his opinions, theories and overall mission to have fun in gaming. He referred to wanting to be "The History Teacher" of Call of Duty and we rolled with it. Creating nostalgia videos, unique theories and hot takes.

From there it was smooth sailing.

Delivery

Tyler was given scripts he recorded and when videos were completed, he simply accessed a dedicated Google Drive and uploaded to his social platforms.