Arctic Studios x LA Guerrillas

client work

PROJECT TYPE

Organic Short-Form Content Creation

DUTIES

Short-Form Social Strategy, Brand Development, Weekly Ideation, Scriptwriting, Video Editing, Talent Recording, Data Analysis

PROJECT HIGHLIGHTS

First team in Call of Duty League history to reach 1 million followers on Tiktok.

Grew Tiktok from 2000 followers to 1.6M in 8 months.

Grew YouTube from 16K subscribers to 500,000.

Averaged 500K views per video. (150+ Videos Delivered)

Strategy

The LA Guerrillas, part of the Los Angeles based esports organization The Guard, owned by Kroenke Sports & Entertainment, had exceptional players, staff and branding. We knew we had to bring forth content that would shake up the Call of Duty content space.

At the time (2022) we noticed something missing in the short-form content space... Edutainment (Education + Entertainment) for the Call of Duty audience. With the Guerrillas being a professional organization, we knew we had the credibility and authority to make some noise.

We started creating educational content with punchy scripts and cinematic visuals, taken from our love for traditional film. We immediately got traction and positive feedback from our audience, so we doubled down on our unique style and cranked out videos like clockwork.

We analyzed post performance, created viral frameworks and built a crucial swipe file of hooks to ensure we could create high-performing content at will.

Delivery

Our main contact was Frank, the social media manager for The Guard and all it's accounts. An incredible creative and a pleasure to work with. He received videos, titles and thumbnails in a dedicated Google Drive for seamless uploading.