ARCTIC STUDIOS
CASE STUDY
CASE STUDY
ATLANTA ESPORTS VENTURES
ATLANTA ESPORTS VENTURES
We partnered with AEV to launch and grow their short-form channels for their Call of Duty League team, Atlanta FaZe.
We partnered with AEV to launch and grow their short-form channels for their Call of Duty League team, Atlanta FaZe.
CLIENT
CLIENT
AEV
AEV
TEAMS
TEAMS
ATLANTA FAZE (Now known as Faze Vegas)
ATLANTA FAZE (Now known as Faze Vegas)
THE CHALLENGE
THE CHALLENGE
With a matured short-form landscape, a rapidly growing creator base and questionable fan attitude towards a once beloved game-title, we knew we were in for a real challenge. We had to effectively communicate Atlanta FaZe’s powerful branding through to short-form content; so fans would undoubtedly know this is FaZe
With a matured short-form landscape, a rapidly growing creator base and questionable fan attitude towards a once beloved game-title, we knew we were in for a real challenge. We had to effectively communicate Atlanta FaZe’s powerful branding through to short-form content; so fans would undoubtedly know this is FaZe
THE SOLUTION
THE SOLUTION
With extensive knowledge of the gaming market, we knew how to launch content across TikTok, Instagram Reels and YouTube Shorts. We would use ATL’s Head Coach, James Crowder, as the voice of our content. We would ideate, script and edit 3 60s+ short-form videos a week.
With extensive knowledge of the gaming market, we knew how to launch content across TikTok, Instagram Reels and YouTube Shorts. We would use ATL’s Head Coach, James Crowder, as the voice of our content. We would ideate, script and edit 3 60s+ short-form videos a week.
THE RESULTS
THE RESULTS
ATL FAZE TIKTOK
ATL FAZE TIKTOK
7K to 310K Followers
7K to 310K Followers
ATL FAZE YOUTUBE
ATL FAZE YOUTUBE
62K to 150K Subscribers
62K to 150K Subscribers
ATL FAZE INSTAGRAM
ATL FAZE INSTAGRAM
171K to 305K Followers
171K to 305K Followers
Justin Chookasezian
Creative Director, AEV
Creative Director, AEV
← BACK TO ALL WORK
← BACK TO ALL WORK
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