OverActive Media
We partnered with OAM to reignite their short-form channels for their Call of Duty League team, Toronto Ultra.
The Challenge
With a well established following across their Tiktok, YouTube and Instagram, we needed to capture a new segment of the market while staying aligned with Ultra's brand voice and creator roster.
The Solution
Using Ultra's strong brand presence and energetic vibe, we paired their in-house voiceover talent with our short-form system to create what fans called
"A Nerf commercial, but it's Call of Duty".
Contrasting the game's serious tone with Ultra's comedic and bright approach allowed us to attack content from a new angle.
We ideated, scripted, coordinated with their talent, and edited 3 short-form videos a week.
The Results
This exciting campaign ran from April 2024 through April 2025; giving us 12 months to craft content.
In addition to standard content, we crafted sponsored videos for AMD, ScufGaming and BlackLyte.
OAM's management were thrilled, "It was the most subtle and best use of partner placement we've had in a long time."
Ultra Tiktok
889K to 1.1M Followers(23% Increase)
Ultra YouTube
70K to 163,000 Subscribers (132% Increase)
Ultra Instagram
66K to 179,000 Followers (171% Increase)
250M+ Organic Views Across Platforms
Mitchell Cochrane
Marketing Manager, Toronto Ultra
