Kroenke Sports & Entertainment
We partnered with KSE to deliver consistent short-form content to their Esports teams; The Guard (VALORANT) and LA Guerrillas (Call of Duty).
With a priority on their Call of Duty League team.
The Challenge
With over 100,000 Call of Duty creators creating content, LAG (LA Guerrillas) needed something special to stand out.
KSE's in-house team stationed in Los Angeles, had their hands full with events, player co-ordination and heavy tasks spanning the two game titles.
So we provided a high-quality solution with zero-lift on their end.
The Solution
There was room for high-production videos to shake up the space; and educational storytelling was our secret weapon.
Every week we researched 5 videos to create, scripted each one and edited them to perfection.
All KSE had to do was upload.
The Results
The growth campaign for KSE's Call of Duty team lasted 6 months. The Guard, KSE's VALORANT team, ran for 5 months.
LA Guerrillas Tiktok
2500 to 1.4M Followers(55900% Increase)
LA Guerillas YouTube
18K to 591,000 Subscribers (3129% Increase)
Averaged 500K+ views a video.
(120 Delivered)
The Guard Tiktok
96K to 259,000 Followers (168% Increase)
The Guard YouTube
68K to 153,000 Subscribers (124% Increase)
Averaged 300K+ views a video.
(50 Delivered)
500M+ Organic Views Across Both Brands
AJ Schortman
Head of Content, The Guard
"The level of detail. The meticulous attention to detail. I love it so much."
Frank Salerno
Social Media Manager, The Guard
