James Crowder
We partnered with Call of Duty legend, World Champion, and former-professional player, James Crowder; to launch a new era of his short-form content.
The Challenge
With Crowder being a full-time head coach for the Call of Duty League team, Atlanta Faze, we needed a system to get him in and out of the recording booth as fast as possible.
Educational content was also flooding the market, so we needed to find and utilize Crowder's unique advantages to break through the noise.
The Solution
Using his position of authority as Head Coach paired with his years of professional experience, Crowder would easily be able to stand out from the average gamer providing educational content.
We leaned into his expertise and started ideating, scripting and editing 3 60s+ short-form videos every week.
The Results
This campaign ran from November 2023 through January 2025; giving us 15 months to launch, grow and maintain Crowder's content.
In addition to creating content, we handled the entire process for sponsored videos from Prime Video, Repeat GG, and FPS Hub.
Crowder Tiktok
53K to 393,000 Followers(640% Increase)
Crowder YouTube
81K to 301,000 Subscribers (270% Increase)
Crowder Instagram
84K to 151,000 Followers (80% Increase)
250M+ Organic Views Across Platforms
James Crowder
Head Coach, Atlanta Faze
