Axios
We partnered with Axios to deliver promotional sizzle reels for their division of local newsletters, Axios Local.
The ChallengeĀ
With 6 different markets to cater to (Seattle, Denver, New Orleans, Phoenix, Austin, Indianapolis), we had to translate the essence of each city and "sell" Axios Local to city locals through 15s vertical videos.
The Solution
Our team dove into fully understanding the Axios Local product as well as deep research on each city to familiarize ourselves with the location's nuances.
We crafted 6 sizzle reels (1 for each market), scripted toĀ showcase product benefits and sound-designed to custom songs to audibly guide the viewer to the end.
TheĀ Results
While we're not at liberty to disclose confidential metrics, Axios Local now has 6 evergreen ad creatives to run indefinitely to promote their product.
