Atlanta Esports Ventures
We partnered with AEV to launch and grow their short-form channels for their Call of Duty League team, Atlanta Faze.
The Challenge
With a matured short-form landscape, a rapidly growing creator base and questionable fan attitude towards a once beloved game-title, we knew we were in for a real challenge.
We had to effectively communicate Atlanta Faze's powerful branding through to short-form content; so fans would undoubtedly know this is Faze.
The Solution
With extensive knowledge of the gaming market, we knew how to launch content across Tiktok, Instagram Reels and YouTube Shorts.
We would use ATL's Head Coach, James Crowder, as the voice of our content.
We would ideate, script and edit 3 60s+ short-form videos a week.
The Results
The campaign started in February 2024 through December 2024; giving us 11 months to launch and grow their platforms.
ATL Faze Tiktok
7000 to 310,000 Followers(4328% Increase)
ATL Faze YouTube
62K to 150,000 Subscribers (141% Increase)
ATL Faze Instagram
171K to 305,000 Followers (78% Increase)
150M+ Organic Views Across Platforms
Justin Chookasezian
Creative Director, AEV
